Building a B2B Sales Funnel:
The Kickstarter Guide

No business can grow without a proven process for bringing in more customers,
and the best way to do that is to build and optimize a dependable sales funnel.

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What is a B2B sales funnel?

The term sales funnel is often used interchangeably with buyer’s journey, sales pipeline, and marketing funnel, but each of these is a separate process. 

A sales funnel is the sequence of steps a prospect takes from initial awareness to making a purchase. The nature of these steps varies between models, but in general, all sales funnels move a prospect from awareness to a buying decision. The general overview consists of three key stages:

  • Top-of-funnel: Your target audience, where you initially grab the prospect’s attention.

  • Middle-of-funnel: Leads that have shown some interest in engaging with your brand.

  • Bottom-of-funnel: This is the point of conversion, where leads turn into paying clients.

The B2B sales funnel is often more complex than business-to-consumer (B2C) models because the buying process involves more stakeholders and touchpoints over a more extended period.

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We have helped thousands of companies grow with Outbound Sales Development and with this E-book we know that you will too.

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