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Cold Calling Script Templates For Your Sales Reps

 

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Cold Calling Script Templates for Your Sales Reps

A quality cold call script can make or break your outbound sales success. If your script is too rigid, reps may come off as robotic; too generic and it will sound impersonal.

Many reps get caught in the trap of pushing a sales pitch, without truly listening to what the prospect has to say.

While we always recommend that every sales tip, trick, or tactic be taken with a grain of salt and A/B tested against other methods, these cold calling scripts have stamps of approval from some of the most successful and reputable B2B sales leaders and practitioners in the sales development industry.

 

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Excerpt of the Ebook

4 Step Launch Of a Cold Call

Introduction: Your classic opener.

Script: “Hey {first name}, my name is {sdr name}.” or “Hey {first name}, this is {sdr name} calling from {SDR company} on a recorded line, did I catch you with a quick moment to chat?”

Relevance: Why you’re calling.

Script: “The reason for my reaching out is I was doing some research on {prospect company} and I saw that you’re involved in {job function}.”

Value: Why the prospect should care.

Script: “We have a solution at {sdr company} that is making {job function} a lot {better – faster, easier, quicker, etc.}”

Launch: Invite the prospect into a conversation.

Script: “I’m curious, how are you handling that today?”

If you can get the prospect talking in the first 30 seconds of a cold call, you’ve won. Inviting the prospect into the conversation to contribute builds empathy and rapport in a way that you can’t achieve over digital channels.

Script: “Based on what you’re doing today, specifically {process 1, 2, and 3}, and comparing that to our customers who are able to do {job function} {better}, it seems like there might be an opportunity to optimize some things – and that’s what I really wanted to connect about. Would it be worth having a conversation?”

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