Field Guide:

How to write a cold email


Welcome to the no-fluff, straight-to-the-point guide on mastering outbound sales development. Look, there's a sea of advice, some good, some bad, and some downright confusing. This guide cuts through the noise to bring you effective strategies and tactics.

As you flip through these pages, you won't find vague generalizations. Instead, you'll get down to the nuts and bolts of outreach styles, from high-volume blitzes to strategic account-based plays. You'll get the low-down on writing email copy that doesn’t just land in an inbox but also provokes a click, a read, and a reply. 

Whether you're a battle-hardened SDR looking for an edge or a sales leader determined to elevate your entire team, you have the right playbook. So, forget what you think you know about outbound sales, and let's set a new standard of excellence together.

Ps. This is the guide we created for our SDRs and SDR Managers.

What you'll learn!

How to write an email.
Sequence Styles.
Personalization at Scale.
Individual Personalization.
Parts of an email.
Different email styles (Relevance, Referral, etc).